E-Commerce, Retail

Wolf & Badger

Wolf & Badger wanted to be known and trusted by gifters.

Key Results

35.5%increase in conversion rate year-on-year

21.1% increase in average order value year-on-year

13.9% improvement in gifting revenue attribution

Logo

Wolf & Badger wanted to be known and trusted within their market – particularly amongst gifters. They wanted to add a layer of quality to their testing roadmap and deliver a personalised experience not just based on what the users were doing but on what they wanted and on what they felt. 

Okay so how did we help?

We started by undertaking persona analysis; using surveys, polls and user testing so that we could understand the types of users who were attracted to the site. Working with the Wolf & Badger team, we were able to identify the groups visiting the site to purchase unique items for their friends or spouses.

And thus our hypothesis was born. 

“We believe by assigning an indicator that the item is perfect for gifting purposes, we will ease user choice by guiding users towards these products”. 

By indicating to users that certain products were perfect for gifting, this segment was able to easily browse through the based on different attributes and it transformed their customer experience and journey. 

And did it work?

It sure did. We saw a 13.9% improvement in gifting revenue attribution, a 35.5% increase in conversion rate year-on-year and a 21.1% increase in average order value year-on-year.

In short, we smashed it.

Key Results

13.9%improvement in gifting revenue attribution

35.5%increase in conversion rate

21.1% increase in average order value

UC are incredibly professional and easy to work with. They seem to genuinely care about our brand, being consistently quick to respond, and often going beyond the call of duty to create an impact for us. They are proactive, careful to back up every decision with carefully collected data, while not shying away from testing the more radical ideas we’ve come up with.

George Graham

CEO

David Lee
Working with User Conversion forces us to be more proactive
David LeeLead Product Owner
Neil Sumner
The amount of detail and thoroughness they went into was spectacular
Neil SumnerDirector of Digital and Marketing
Perri Savage
The team are great. Couldn’t do it without them.
Perri SavageSenior Digital Design and UX lead
Thomas Tregelles
Really impressive and wouldn’t hesitate to recommend them.
Thomas TregellesGroup Head of eCommerce
Sarah Collett
Accelerated our optimisation efforts by a factor of 50.
Sarah CollettMulti-Channel Director
Adrian Hobson
The return we saw from one experiment alone was phenomenal
Adrian HobsonTrading Manager
Lauren Juster
8.7% improvement in conversion rate attributed directly to their work
Lauren JusterSales and Marketing Director
Julie Austin
They always have our customers at the heart of all they do
Julie AustinMarketing and Digital Director
David Lee
Working with User Conversion forces us to be more proactive
David LeeLead Product Owner
Neil Sumner
The amount of detail and thoroughness they went into was spectacular
Neil SumnerDirector of Digital and Marketing
Perri Savage
The team are great. Couldn’t do it without them.
Perri SavageSenior Digital Design and UX lead
Thomas Tregelles
Really impressive and wouldn’t hesitate to recommend them.
Thomas TregellesGroup Head of eCommerce
Sarah Collett
Accelerated our optimisation efforts by a factor of 50.
Sarah CollettMulti-Channel Director
Adrian Hobson
The return we saw from one experiment alone was phenomenal
Adrian HobsonTrading Manager
Lauren Juster
8.7% improvement in conversion rate attributed directly to their work
Lauren JusterSales and Marketing Director
Julie Austin
They always have our customers at the heart of all they do
Julie AustinMarketing and Digital Director
Sharon Bradbury
Generated over £150k in lost revenue for us in just 90 days.
Sharon BradburyHead of eCommerce
Lauren Juster
I like the holistic approach User Conversion take to their work.
Lauren JusterSales and Marketing Director
Jodie McCann
The structure really works. It brings together a variety of skill sets focused on a particular client
Jodie McCannSenior Digital Optimisation Manager
Rachel Shah
A 22% uplift in conversion rate within the first 6 months
Rachel ShahDigital Product Manager
Amanda Doron
We’re now testing to help prioritise work and reduce risk
Amanda DoronEcommerce & Trading Manager
Thomas Tregelles
They have been instrumental in our personalisation strategy
Thomas TregellesGroup Head of eCommerce
Neil Sumner
They didn’t talk about a generic approach, but one that was personalised to our audience
Neil SumnerGeneral Manager eCommerce
Sarah Collett
Paid for themselves in the first month, three times over.
Sarah CollettMulti-Channel Director
Sharon Bradbury
Generated over £150k in lost revenue for us in just 90 days.
Sharon BradburyHead of eCommerce
Lauren Juster
I like the holistic approach User Conversion take to their work.
Lauren JusterSales and Marketing Director
Jodie McCann
The structure really works. It brings together a variety of skill sets focused on a particular client
Jodie McCannSenior Digital Optimisation Manager
Rachel Shah
A 22% uplift in conversion rate within the first 6 months
Rachel ShahDigital Product Manager
Amanda Doron
We’re now testing to help prioritise work and reduce risk
Amanda DoronEcommerce & Trading Manager
Thomas Tregelles
They have been instrumental in our personalisation strategy
Thomas TregellesGroup Head of eCommerce
Neil Sumner
They didn’t talk about a generic approach, but one that was personalised to our audience
Neil SumnerGeneral Manager eCommerce
Sarah Collett
Paid for themselves in the first month, three times over.
Sarah CollettMulti-Channel Director